AI tools for creativity
A list curated by ChatGPT and me
Updated May 2023
A human-generated list of AI tools in 2023 feels, well, very 2022. So, I asked ChatGPT, OpenAI’s popular new chatbot, for some thoughts.
My text prompt: Know any good AI tools for creativity or brand-building?
ChatGPT’s response:
There are several AI tools that can be used for creativity and brand-building, some examples include:
Persado - an AI platform that uses natural language processing to generate persuasive and emotionally resonant language for marketing campaigns.
Adobe XD - a UI/UX design tool that uses machine learning to suggest layouts, color schemes, and other design elements to users.
DeepArt - a platform that uses AI to generate unique artwork in various styles, such as impressionism, cubism, and pop art.
Amper Music - an AI music composition tool that allows users to create custom songs and soundtracks based on their preferences.
Copy.ai - an AI-powered writing assistant that can help you create high-quality, unique and engaging content.
These are just a few examples of the many AI tools that are available for creativity and brand-building. It's always a good idea to research and test different options to see which one works best for your specific needs and goals.
<end ChatGPT’s response>
It’s me (Scott) writing again now, and I’m wondering if it was OK to share the above AI-generated text. Sure, I credited my source, but how do I know ChatGPT’s output isn’t plagiarized from another source or whether all ChatGPT-generated content is plagiarism? The rules for creatives working with AI are murky at best, as AI researchers discuss in this conversation on The Conversation.
More tools
It’s humbling to think about how much time I’ve spent researching and writing listicles over the years, while ChatGPT generated the list above instantly. This creates new possibilities for creative collaboration, as well as fear of what might be next for many creative roles.
To build on the list above, I’ve gathered (over a period embarrassingly longer than it took ChatGPT) a list of lightly-vetted, potentially useful tools to support creativity and brand-building, from ideation to execution.
Concepting + Strategy
Art + Design
Autodraw - doodling with suggestions
Beautiful - slide deck designs and presentation maker
Brand Mark - logo maker, presentations, and other design assets
Canva logo maker - logo maker and branded materials
Colormind - color palette generator
Dall-E 2 - create images and art from a text description
Designs.ai - create logos, videos, mockups, marketing collateral
Fiverr logo maker - logo maker
Hatchful - logos and social assets
Looka - logo maker, brand guidelines, marketing collateral, websites
Midjourney - image creation
Nvidia - painting and drawing
Poly - 3D design assets
Starryai - Art generator
Tailor - logo maker and branded assets
Copy
Broca - copy assistant for ads, landing pages, social media
Byword - SEO
CopyAI - marketing copy including ad, social, sales, website, and blog
ChatGPT - generate ideas, write essays, etc. (20 entertaining uses of ChatGPT)
Compose.ai - autocompletion and text generation
Grammarly - writing assistant for grammar and spelling
Hypotenuse - articles, social, ecommerce content, etc.
Jasper - articles, social media, etc.
Lex - writing assistant
Moonbeam - long-form writing assistant
Unbounce - tagline generator and landing pages
Video
What’s next
Curious where all of this is heading? Below are a few handpicked pieces that explore what’s next in AI and creativity.
Creative tools for marketing. According to HBR, artificial intelligence is likely to revolutionize creative work. From just one ChatGPT example above, it’s easy to see how. AI already supports many content marketing applications, from generating copy for blogs and emails to assisting with research and ideation.
Art and design. Artists and designers are integrating AI tools into the creative process. This interview with David Holz, founder of Midjourney, provides background on image generation tools and what’s next for image creation.
As Aubrey Hirsch explains, computers have been making art for decades, but now a process called stable diffusion has made AI art more sophisticated and accessible. She explores what the future holds for AI and human-produced art in Artificially Intelligent Art.
Personalized media. Author Ryan Carroll suggests, in The Imagination Economy, that AI will lead to content that is more personalized to the audience. Think: personalized movies, books, video games, or an infinite article written just for you in this moment.
More resources
Your thoughts?
How are you using AI tools for brand-building? Share your thoughts in the comments.